I wonder how much attention the folks at Starbucks are giving to Paul Williams and John Moore? These guys are serving up so much free consultancy I’d have thought someone there might feel the need to appreciate the effort.
Mischievous thought: Perhaps they’re too busy trying to create new ways to build community that they’ve forgotten the simpler option of just joining one that’s been created for them.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Here in Banff at the Applied Improv conference it’s no surprise my mind is on games. I enjoyed The Inner Game of Work on the flight over which has a
Curt Rosengren tells the story – First learn to ask the questions – of this guy Gary Erikson and how he turns round a business. Here’s the nub of it
I’ll quote Tom verbatim. You know there’s stupid and then there’s stupid. But the decision-makers at Clear Channel owned Hot 97 have committed the year’s first Mega-Stupid Act (a new
This is a rambling post about the importance of feeling comfortable with not knowing – as well as coming clean about the stuff we do know. With one or two conclusions about why a lot of business thinking is not very helpful.
