Thanks to David Burn at Adpulp for suggesting we compare and contrast the following YouTubes for Presidential candidates in the US.
First, this dire cliche-fest for Mitt Romney:
Second this witty effort for Bill Richardson:
As David says, If you’re going to sell candidates like toilet paper, well, it’s easy to see which brand sounds better.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
This is a great reminder of perils of conformity in groups. Being exposed in a group creates significant pressure on participants. In this experiment many give what they know is
100 years of Big Content fearing technology—in its own words Nate Anderson looks back at a hundred years of alarming predictions about the adverse effects of technology from the player
I agree with Rob and Earl most of the time and especially lately. Greed is not good.
Viv and I have now published the pdf copy of our new short book, Nothing is Written. It’s based on our experiences facilitating and training groups from San Francisco to
