Thanks to David Burn at Adpulp for suggesting we compare and contrast the following YouTubes for Presidential candidates in the US.
First, this dire cliche-fest for Mitt Romney:
Second this witty effort for Bill Richardson:
As David says, If you’re going to sell candidates like toilet paper, well, it’s easy to see which brand sounds better.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
John Naughton reports on Dave Winer’s frustration at Twitter blocking one of his accounts. His offence? His tweets being mainly links. John makes a good argument: Dave is right to
One week to run until James’ and my first Open Sauce Workshop. I’m starting to get quite excited about it. We’ve got a mix of folks from business and non-profits
So another of those lists of the world’s top brands is out. Meanwhile, Roland notes with scepticism a new list of the “most innovative” companies. As Roland says Over 40m
Steve Faktor point out the most of the top 10 happiest jobs involve engaging the senses making a product or helping others. He warns against the downsides of the sedantary
