April 3, 2004

Network Campaigning

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Network Campaigning

Paul Miller at Demos has just published a paper on The Rise of Network Campaigning.

If network campaigns continue to grow in terms of their numerical power and the sophistication of campaigning techniques, it could only be a matter of time before a major Western government is brought down by a network campaign. Networks have provided civil society organisations with a way of handling organisational and logistical complexity that governments have yet to embrace.

I wonder if the same might apply to some of our big brands…

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Keeping up with Tony Goodson

The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.

The power of community

Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

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Blogging and control

Shel Israel has posted Chapter 4 of The Red Couch – Direct Access. As usual good stuff. I like the thought he opens with: that blogging can give a company

3 May 2005

Thought leadership?

Related to what I just said about holding questions, I often feel anxious when people bang on about thought leadership. There’s no doubt there appears to be a huge market

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links for 2010-09-07

Robert Paterson's Weblog: Immigration – A better metaphor will help us break through the noise Some deep thinking about America's attitudes to immigration looking at how the issue is connected

Network Campaigning

Johnnie Moore

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