I posted the other day about some entertaining post-modern marketing happening to Burger King. All good fun.
This video looks at BK through another lens. It compares the compensation culture at BK with that at its part-owners Goldman Sachs. A good reminder of the shadow side of brands.
Hat tip: Daily Kos.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
There are a couple of TV shows I’ve seen lately that remind me of the difficult conversations process. In The Chase, a team of players compete against a quiz show
Lots of folks are talking about Blog Pulse Profiles. They weren’t working yesterday but they are this morning. Very clever… and yet another performance measure to distract myself with!
Greetings from Heathrow Terminal 3. I’m on my way over to New York for a week. Looking forward to some good converstions there. Not sure how much blogging you’ll get
Grant McCracken weighs in on the hoohah over the Chevy Tahoe user-generated ad effort. He puts it better than I did. There is a fundamental shift in the rules of
