Chris Lawer revisits Tim Trafford-Taylor‘s estimate of the weight of junk sorry “direct”, mail sent out in a year by the UK financial services industry. It comes to 189,940 metric tonnes of paper. Chris reckons
This makes a total expenditure on Financial services DM activity of
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
On the flight into Melbourne I read Anita Roddick‘s latest Globalisation – Take it Personally. (It comes in two editions, I bought the more matter of fact version; there’s also
There’s been a storm of comments about BzzAgent’s deal to promote Creative Commons. Peter Caputa has written something that just about captures my own view: essentially that criticism of BzzAgent
Embracing the Chaotic: Cynefin and Humanitarian Response « WanderLust How the differences between the chaotic complex and complicated affect aid organisations dealing with disasters. A view from the really sharp
At some point I’ll take issue with Mark Earls to prove that he’s not paying me to shill for his book. But for now I’m really digging his stuff. His
