Chris Lawer revisits Tim Trafford-Taylor‘s estimate of the weight of junk sorry “direct”, mail sent out in a year by the UK financial services industry. It comes to 189,940 metric tonnes of paper. Chris reckons
This makes a total expenditure on Financial services DM activity of
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Kathy Sierra comments on this morale-sapping policy at Mrs Fields Cookies: Employees must throw away ALL unpurchased cookies at the end of the night. Employees are expressly forbidden from taking
Evelyn Rodriquez: If one could honestly assess the root cause of many business problems – it’d be these intimately related concepts: being open is dangerous and being guided by the
I agree with Tony Goodson: What a great piece by Dave Winer on Howard Dean and American Politics and the control of the media… The man is interesting like him
Singapore Airlines are going to auction all the seats on their inaugural A380 flight for charity. On Ebay. Strikes me as a small but good bit of marketing.
