Tom Peters nominates Lovemarks as his “Bizbook of the Half Decade Award”
I’ve been trying so hard not to rant anymore about this. I’ve been thinking of Evelyn Rodriguez‘s excellent thinking on integration and trying hard to find some things to appreciate about Kevin Roberts.
I think I’d better go for a nice long walk. But if any of you out there want to egg me on I think I might have a few more things to say on this topic.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
In an imagined world where cause and effect no longer work predictably… Most people have learned to live in the moment. The argument goes that if the past has an
James comments on an article in the Independent about how advertising agencies will fare in our interconnected world However old-school ad boys like Mark Wnek think that the ad industry
Joyce Wycoff asks Do you ever think about moments that change your life? and continues with a few examples. Here’s her own: One Butterfly Moment happend during a weekend from
Keith Sawyer says you should avoid recruiting people who “fit your culture” if you want to support innovation. We know from creativity research that the most innovative teams have cognitive diversity.
