Top blogging by Jackie Danicki. Here’s what Andrew Sullivan would call the money quote:
If any of us wanted to play stupid games with execs who know little about what we do but whose egos we need to massage, we
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Paul Levy came up with a word in a comment to his post about “icebreakers”. Some briefs might translate as “can you facilitate for these people to do what I
James and I have penned a new manifesto for Change This: Co-Creation Rules Regular readers will know that I’m no fan of lists. I’m not renowned for making rules either
There used to be a stereotype in England of the seaside landlady who put up a list of unpleasant rules for her guests, usually including the requirement that they be
Dave Pollard reviews Freakonomics. Like Dave I think it’s important to see the difference between complex and complicated. (This is the jumping-off point for my More Space chapter, to be
