I was shopping with my friend in Wellington. There we found “Jamie Oliver” cookware. And “Nigella Lawson” cookware designed by one of the Conrans.
Why do people buy stuff this way?
I know part of the answer: pyschologists suggest that the human brain is poor at seeing context and as a result tends to overvalue identity-level decision-making. So we put our faith in celebs, instead of really looking at what’s there.
And I also can’t help feeling this is a mark of decadence.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Jonah Lehrer in The Frontal Cortex also points to research suggesting communing with nature increases our compassion. I liked Lehrer’s closing thought:As usual, Emerson got it right: “Adopt the pace
According to this ISR report top brands underperform financially and have poor levels of employee engagement. They have compared companies rated by Business Week as having the highest brand value
So yesterday I smugly say that conferences where we have to sit and endure powerpoint are “exactly the kind of event I would avoid these days.” And yet barely 3
Roland Harwood has written a nice post about working in networks. Short on jargon, long on common sense. Viv and I often riff on Roland’s mantra: conversations then relationships, then
