I was shopping with my friend in Wellington. There we found “Jamie Oliver” cookware. And “Nigella Lawson” cookware designed by one of the Conrans.
Why do people buy stuff this way?
I know part of the answer: pyschologists suggest that the human brain is poor at seeing context and as a result tends to overvalue identity-level decision-making. So we put our faith in celebs, instead of really looking at what’s there.
And I also can’t help feeling this is a mark of decadence.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m going to run a couple of telephone seminars in April. On the 20th on Improv at work and on 21st on Facilitation. The idea is to create a bit
BankerVision used to work at Microsoft but he’s just stripped his home of all Microsoft devices in favour of Open Source. He’s pretty happy about the results. And asks this
The Bumble Bee is a new addition to the list of blogs I’m reading. It’s about the idea of bioteams a way of applying principles from nature to human teams
Wow. I just got an email as follows: Hi Johnnie How much are you asking for a blogroll link placement? I suppose it’s a fair offer in a commercial world,
