Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
More Updates
More on values
Further thoughts of Values in organisations, with thoughts from Tony Goodson and Robert Paterson.
21 April 2004
Farson revisited
I was searching back through this blog this morning and stumbled on someting I wrote back in May 2004 about Richard Farson. It’s such a great insight that I’m going
9 November 2005
Training facilitation
Viv has written about rethinking facilitation training and I agree with her. That’s not unconnected with having done some very interesting work with her this year and planning some more
30 December 2010
Left-Right
Tom Guarriello explores left brain vs right brain thinking and reminisces about his reading as a philosophy student trying to make sense of Heidegger. Heidegger makes a distinction between calculative
20 April 2005
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