Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
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Assertiveness, aliveness and risking keeping it brief
I can’t easily recall much about Covey’s Seven Habits. But I do recall his little diagram distinguishing between a person’s circle of concern and circle of influence. Like all models
1 February 2013
Gonzo on authenticity
Today’s reading from the (Gonzo) Gospel according to Chris Locke… The quality of wildness most lacking in commerce is play. Yet play once again is serious business. To the rollicking
26 March 2005
Problem theatre/Action Storming
I recently did some work with David Simoes-Brown and the team at 100% Open. He came up with a catchy name for one of the activities I shared. This is
30 October 2012
links for 2010-04-12
10 Outstanding Social Media Infographics | @NowSourcing.Com (tags: media socialmedia socialnetworks web2.0) Icelandic Modern Media Initiative "The goal of the IMMI proposal is to task the government with finding ways
12 April 2010