Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Shine
Now this looks like my kinda conference: * 600 social entrepreneurs * 3 days * 23 sessions (and counting) * 1 warehouse on London’s Southbank Welcome to SHINE the first
16 April 2008
Intangibles?
I had an interesting conversation last week about intangibles. I think this word gets used in strange ways. When businesses talk about “intangibles” it seems to me they mean things
11 September 2006
Care vs Service
Rob Paterson sparks thoughts on the difference between Care and Service.
5 July 2004
Spark
Hard on the heels of More Space I’m now waxing lyrical in another new book John Winsor’s Spark. The book’s subtitle is “Be more innovative through co-creation”. John’s interviewed innovative
7 November 2005