Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Dr Rant
Chris Locke has Rageboy and I have Dr Rant. Dr Rant is a subpersonality of mine that pops out, often without warning, when I feel the need to vent steam.
26 November 2003
Creation myth
BlueGrassRoots takes us on a guided tour of the er remarkable, Genesis Creation museum in Kentucky. It’s a great example of how defending a position sometimes ends up undermining it
12 June 2007
links for 2010-03-13
informal coalitions: Paradox complexity and organizational dynamics "It it is important for them to recognize the irresolvable tensions that exist in every aspect of organizational life. To do so opens
13 March 2010
Not chasing outcomes
One of the joys of working with Viv is seeing how she can strip back processes to what feel like essentials. It’s not often I work with someone who can
22 September 2016
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