Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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links for 2010-12-21
Ghetto Testing – Only Dead Fish Ghetto testing is geekspeak for going to prototype rather than researching abstract ideas with potential customers. "question customers with prototypes not questions" Online, Anonymity
21 December 2010
Measuring emotion?
The always interesting ecustomerserviceworld newsletter (I think that link is valid for two weeks) talks about Gallup’s survey methods. One Gallup study demonstrated that a mid-sized bank could add $256
17 January 2005
Spam Bayes
On this tip from Jon Strande I installed SpamBayes to Outlook. It’s a cool bit of open source software and after a few days training it’s working very efficiently to
8 February 2004