Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Synchrony in meetings
Kathy Sierra has been listening to Thomas Lewis co-author of A General Theory of Love. I recommend her summary of some of his ideas; she’s fastened on the same bits
17 April 2006
Imperfection
Renee Hopkins Callahan has a nice editorial post at Corante pulling together some ideas kicked off by Elizabeth Albrecht who suggested that marketers could place less emphasis on flawless promo
7 January 2006
Not the best days of my life
Roger Schank looks at what google searches have led people to his blog. It’s both funny and sad. It leads him to this statement and I pretty much agree. Most
15 May 2013
People’s media
Over at Brand Autopsy johnmoore reports Now a crew of Star Trek evangelists ranging from an urologist to an Elvis Presley impersonator are resurrecting the original series and completing the
27 December 2005