Hugh says
I think I’m getting out the marketing/advertising business.
He’s spending more time working on this English Cut project which sounds a pretty good idea to me.
There are days when I feel like getting out of the branding/marketing business too. It all gets way too theoretical for my liking. Debates about brand concepts become a mask for what are probably much more interesting conflicts below the surface. I guess today is one of those days!
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Dave at Cognitive Daily reports on a new scheme to deter bank robberies. Instead of responding passively to suspicious individuals bank staff are being encouraged to walk right up to
Jackie Huba contrasts how two brands responded to some creativity by customers. Lots of people have discovered the fun to be had by dropping Mentos sweets into diet coke –
From Bernadette Doyle’s Client Magnets newsletter A metaphor that I often use to describe the Client Magnets approach is the image of two boys in a garden. One of them
Rob’s got an excellent and provocative post on the state of the world. Here’s his opening: I find what is going on with our financial system right now a bit
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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