Adrian Trenholm is guest blogging at 173drurylane.com and kicks off by asking what will Sainsbury’s do with Jamie Oliver?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m running my workshop, Facilitation for Surprise next Monday at the Islington Hilton. I’m looking forward to it. There are currently 2 spaces left if you fancy making a late
Don’t Bet Big. Little Bets Are The Ones That Turn Into Billion-Dollar Ideas Interesting article pushing back on the search for the big idea. Improvisers will easily identify with the
Kay Scorah and I enjoyed our first Day of Noticing workshop in Dublin in March. We had some very positive feedback from our first set of participants. So now we’re
Alex Mayyasi reports some fascinating research on how much we actually learn from apparently brilliant talks compared to the more normal dreary ones. Groups were shown two presentations one TED-esque
