James and I are running our second Open Sauce Surgery on the morning of July 5th. It’s a an opportunity to generate ideas for collaborative marketing and is suited to both consultants and clients. We ran the first one last Friday and everyone seemed to have a good time.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Stowe Boyd – /message – Umair Haque Is Another New Spatialist " Without us using Twitter, by the millions, Twitter would just be a bunch of software cogs in a cardboard
New Study: When NBA Players Touch Teammates More They and Their Teams Play Better – Bob Sutton Touch matters.
Marketing too often just gets in the way of relationships. Two recent examples illustrate the point…
Rob Paterson decided to challenge a government pseudo-consultation about child education. Just using blogging and facebook he has helped put a spanner in the works. He seems to be getting
