Jeff Risley gives a rosette for service to Southwest Airlines.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Ever wondered what it’s like to work in a porn shop?
Well now you need wonder no more. A friend told me about this (no, seriously… my Feedster feed on improvisation turned it up). Is it for real? Yes, apart from
13 December 2003
links for 2010-11-29
Accept Defeat: The Neuroscience of Screwing Up | Magazine Suggests two parts of the brain can alert us to anomolies but then in some circumstances, delete them from our awareness.
29 November 2010
Insert your name here
SpotRunner is an online agency selling prefab adverts for $500. You take your pick from a set of standard clips to stitch together your campaign. This Slate video captures it
23 June 2008
links for 2011-05-06
Yes and Space: Inner Game I'm a big fan of the Inner Game by Timothy Gallwey. I really enjoyed Geoff Brown's exploration of applying it to facilitation. Gosh I want
6 May 2011
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