Sunny Delight is plumbing new depths of hypocrisy in its advertising. Here is a soft drink full of additives posing as natural and healthy. It was long ago rumbled for this. If you google “Sunny Delight” you’ll soon find the many voices of protest.This comment sums it up
Sunny Delight is the fake juice from Procter & Gamble, the same company that brought you the fake fat Olestra. There is nothing either sunny or delightful about a junk food that
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Robert Paterson's Weblog: Immigration – A better metaphor will help us break through the noise Some deep thinking about America's attitudes to immigration looking at how the issue is connected
So now the Corante conference is talking about co-creation. I’m gonna give myself a break from blogging this, especially as Paul Gladen is capturing some of it over at Fast
James comments on an article in the Independent about how advertising agencies will fare in our interconnected world However old-school ad boys like Mark Wnek think that the ad industry
Somthing else I meant to say about goodfornothing. I spent some time working on the brief for Global Generation. They create urban gardens sometimes in unlikely spaces that create interesting
