From Bernadette Doyle’s Client Magnets newsletter
A metaphor that I often use to describe the Client Magnets approach is the image of two boys in a garden. One of them is frantically chasing after birds; the other just stands still holding out birdseed in his hand and waits. Instinctively most of us recognise that the latter will be more successful. Yet most sales and marketing techniques involve some form of chasing with the net result that prospective clients are scared away.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Matt Moore made an offer on his blog the other day. I have another life. A few times a month I stand up and do performance poetry in various pubs
I’ve learnt a lot from Rob Poynton in a few meetings and Skype chats and from his book. So when he raved to Mark and me about a workshop he’d
Darn those bullfighters are good. Here’s a sample of Jon Warshawsky’s engaging post today: I like integrity. Do you? I was ambushed a week ago, my nap time
Chris Lawer reckons the cost of financial services junk mail in the UK at a billion pounds a year. I link to my own article on the dismal quality of it.
