Johnnie Moore

A terrific post by Grant

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

A terrific post by Grant McCracken – Who’s Coke Is It Anyway? – which observes the latest trend among Coke fans in the US: buying the Mexican version of the brand at a premium. Apparently instead of embracing this Coca-Cola is trying to stop it. Grant says

TCCC is acting like administrators of the Roman empire who have discovered that they must now contend with a small group of enthusiasts in Gaul who worship Rome and Romanness with new intensity. The Roman decision: put them down! Because the passion of the zealot is dangerous even if it happens, for the moment, to run in your direction. It’s the principle of the thing. “We don’t want your zeal,” says the administrator, “we just want your obedience.”

The opposite of Open Source Marketing.

Share Post

More Posts

Conversational leadership

David Gurteen tweeted this interesting article (pdf): Conversational Leadership: Thinking together for a change It makes a lot of sense to me pushing for a

Scaling or evolving?

This post really interests me: Innovation for Development: Scaling Up or Evolving? As they complete some pilot experiments in development work the authors recognise that


I’ve just given a presentation on Beyond Branding in Jersey. It was fun to take ideas that have been percolating for months and give them

Badgers and the joy of complexity

Great article in today’s Independent. The government decided to take action to stop the spread of TB among cattle. They found that badgers were to

More on what is marketing…

Jennifer Rice continues our rolling dialogue about what marketing’s job is. I appreciate Jen for keeping a good thoughtful exploration going. David Foster at PhotonCourier


I’ll be taking part in the Chautauqua online discussion of Beyond Branding, from 15th to 29th February. Fellow authors Denzil Meyers, Chris Macrae, Julie Anixter

Microsoft’s embarassing metadata

Found via Richard Gayle is Strike that Out Sam. This is a cheeky exploitation of the fact that Microsoft Word documents retain the fingerprints of

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Changing mental models

Evelyn Rodriguez reflects on Flexing Mental Muscles. Perhaps the nub is two paragraphs quoted from The Power of Impossible Thinking. “The first kind of learning, which is far more common

Johnnie Moore

links for 2011-02-20

Book Review: A Paradise Built in Hell « More tasty blogging from Dwight Towers: He spots this from a book on how communities respond to disasters: "In the wake of

Johnnie Moore

Costs and quality

From the new (and rather good) Four Groups Blog: Costs and Quality. Bruce Lewin spotted this on the mailing list of UK-HRD. Nothing personal – this happens every couple of