Jennifer’s post also quotes a reader called Patrick who emailed her thus:
I start to believe that no one really knows what works
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Hugh at gapingvoid posts a great story about the dangers of “Big Idea” thinking in agencies.
After a panel session on Direct Marketing I wonder if we should stop looking for miracle cures for ailing brands, and instead encourage them to go cold turkey, prolong their confusion, and keep asking searching questions – to find a real sense of purpose to outlast the easy gimmickry of the admen.
A few more thoughts on the merits of creative destruction. This vid has been getting lots of hits on YouTube lately: I checked out the original song it’s based on.
This blog made me think: What is the shape of thought?. It kicks off with this provocative quote: “Words and language, whether written or spoken do not seem to play
