Evelyn Rodriguez puts it eloquently:
In additional to journalism any perceptive business person can surmise my point is also that the best marketing, the best products, or the best _____ most often emerges if we drop our agendas for a moment and allow ourselves and our companies to be simply a conduit that welcomes our customers with a space to speak and be listened to.
And there is more, much more in her post.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Viv has written about rethinking facilitation training and I agree with her. That’s not unconnected with having done some very interesting work with her this year and planning some more
Stever Rubel (Micropersuasion) cites (Via Joi Ito) an IBM survey of Wikipedia: IBM tried to measure how quickly vandalism on Wikipedia an open source encyclopedia, was identified and corrected. They
I’m planning some more free seminars by phone and Skype, to introduce and explain my theme of Facilitation for Surprise. They last one hour and are open to all. The
