Piers Young quotes Ross Mayfield…
It’s becoming cheaper to host your own event than attend one
…which has big implications for the professional Conference business and its overpriced, status-obsessed offerings. Ton has a good riff on this too.
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting
The Church of the Customer blog quotes an NY Times interview with David Bowie who says: I’m fully confident that copyright for instance, will no
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
I’ve just started to suffer from Spam comments the latest effort by these wretches to publicise their sites. They basically post fatuous comments to weblogs
At the NGO conference (blogged yeserday and the day before) I met Martin Roell a German blogger and e-business guru. He’s blogged the event in
I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Before leaving London I was talking to some brand consultants about engagement. Their puzzle was: how do we get employees to engage with a brand. How would you approach this
In the Guardian, Jonathan Freedland says The revolutionary public space that online debate represents is in danger of becoming stale and claustrophobic It’s a longish piece that is a bit
Believe it or not I have a piece of paper from Oxford University saying I hold a degree in Philosophy and Politics. Actually I have a hard time believing it
