Dave at Zopa points to what looks a blatant copycat of their website.
So the old saying goes that imitation is the sincerest form of flattery…so I guess we should be flattered?
Take a look and see what you think.
….Do your own design work next time guys!
Dave’s being quite polite about it I think! In the old days this might have given rise to all sorts of IP or trademark actions, and maybe it still will. I just hope a bit of old fashioned naming-and-shaming does the trick.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Simon Terry pulls together several different strands of thinking about the limits of management. The focus on efficiency and elimination of waste cuts us off from the biggest potential, our capacity
Here at IMC David Weinberger is on his feet. He’s having a go at marketing. Here’s one of his ideas which hits the spot for me. I’m paraphrasing here but
Neil Denny explores how to see business through the lens of an artisan or craftsman. In his post on dealing with rejection he has some great perspectives weaving together ideas
Allan Kaplan has written up his experience of a five-day facilitation for development professionals: Emerging out of Goethe: Conversation as a Form of Social Inquiry (pdf). He describes their struggle
