Dave at Zopa points to what looks a blatant copycat of their website.
So the old saying goes that imitation is the sincerest form of flattery…so I guess we should be flattered?
Take a look and see what you think.
….Do your own design work next time guys!
Dave’s being quite polite about it I think! In the old days this might have given rise to all sorts of IP or trademark actions, and maybe it still will. I just hope a bit of old fashioned naming-and-shaming does the trick.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m just off to the Relationships Foundation this morning to learn about the Relationship Audit tool. This should be an interesting challenge to my own mental models as I’m wary
Viv lured me out to an improv show last night together with a few of those attending a gig we’re facilitating this week. I agree wholeheartedly with her reflection: It
Over the past few weeks I’ve done a fascinating course in clowning skills run by the delightful Carol Thompson of Nose to Nose. I love work that takes me to
