Jack Yan spots an interesting post by Ismael Ghalimi. He used LinkedIn to find someone at United Airlines who was able to resolve a problem for a group of his friends.
Jack sees this is a sign of a return to better customer service at United. For me it says a little more about the value of LinkedIn, a service that up until now I’ve valued very little. I might need to think again.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Ben Goldacre has some interesting thoughts about what gets in the way of medicine being truly “evidence based”. Much the same would apply outside medicine. There are so many places
My friend Declan Elliott’s blog has some great posts. I loved this story of his chutzpah in explaining himself to a CEO in 60 seconds. I also liked hearing about
Lovely quote from Rilke spotted by Chris Corrigan. “Be patient toward all that is unsolved in your heart and try to love the questions themselves, like locked rooms and like
Katherine Stone spots this statement by vacuum cleaner brand Bissell: “The bikes used by cycling teams during their racing season are the most technologically advanced cycles in the world. From
