Martin Oetting at Consumer Empowerment found this little gem.
In a local campaign in the US GM brand Pontiac used a rather unique call to action: “Don’t take our word for it google pontiac and discover for yourself”. To explain the approach, GM’s head of sales said in BusinessWeek: “We’re touting Google, frankly, because it stands for credibility and consumer empowerment, and we like the association.”
Martin says this hardly qualifies as consumer empowerment. I see his point but I think it is at least an acknowledgement of consumer power. And it’s certainly another sign of how power is shifting in the world of marketing.
