Want to understand the new marketing? Here’s the iPod page from amazon, brilliantly analysed by Joshua Porter showing 16 – count ’em – social features.
Hat tips: Brian Oberkirch Debbie Weil and Katie Ledger. Katie adds a final point: Of course – lets not forget its about creating great products or services that people actually WANT to talk about.. Yay.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’ve just posted a couple of interesting articles at the Applied Improv Blog. The first by Izzy Gezell, looks at how Improv is used to support teamwork. The second, by
Nancy Dixon writes about the conditions that favour good quality conversations in organisations. She uses the term psychological safety to describe the conditions that allow people to take risks in
I like how Harold Jarche puts this: All best practice case studies should have a warning label attached: Tacit Knowledge Not Included. Tacit knowledge is one of the few things that
I’m not a huge fan of moral codes but I thought the tips for satirists at Wealth Bondage was very engaging. Here’s one of the 15 points: 7. Often the
