SpotRunner is an online agency selling prefab adverts for $500. You take your pick from a set of standard clips to stitch together your campaign.
This Slate video captures it all rather well.
I thought the generic political ads were funny – they’re almost a parody they’re that close to the “real thing”.
A few minutes browsing the ads at SpotRunner is a weird experience, I’m not sure if it’s funny or grim. Are ads now this cheap? Or were they always this empty?
Hap tip: Andrew Sullivan.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
I really enjoy Chris Rodgers’ views on leadership. He argues against the assumption that it takes great leadership for organisations to succeed. He suggests that what we call leadership and
Chris Lawer likes First Direct‘s new podcasts. They are probably the only bank I know where customers would be willing to “listen in” to what it has to say. But
This is a great video of Jon Kabat-Zinn talking about mindfulness. There’s a great passage starting around the 48 minute mark about meetings and what it is to really show
I suspect the conventional wisdom is that Tiger Woods was the perfect case study in branding until just a few days ago. I’d like to propose that he’s potentially a
