Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
The power of community
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Blogging for Ourhouse
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
Keeping up with Tony Goodson
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Collaboration
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
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In the red corner
Harry Hill’s silly-but-funny TV show always goes to the commercial break with him setting up a stage fight between TV characters over something. I thought of Harry when I read
12 April 2004
Great invitations
You probably know the story, quite possibly apocryphal, of Ernest Shackleton’s newspaper ad for crew for his expedition to the South Pole: MEN WANTED FOR HAZARDOUS JOURNEY. LOW WAGES, BITTER
23 August 2010
The trap of “making things easy”
Another short video in my reflections series. People think facilitation is about making things easy. I’m not so sure. Warning: skinny man attempts yoga in this clip.
19 June 2014
Clippinger on collaboration.
Tim Kitchin pointed me to this fascinating paper: Human Nature and Social Networks by John H Clippinger. As Tim summarises this gives strong evidence that humans are biologically programmed to
27 May 2006