Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Blogging for Ourhouse
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
Keeping up with Tony Goodson
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
The power of community
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Collaboration
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
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Some professional communication
James Byford posts about the link up between Technorati and Ogilvy. James raises some good questions about what it means. I find the comments Technorati make about it depressingly full
10 February 2007
Silence
Andrew Rixon is another fan of silence in facilitation. It is not surprising that many people feel uncomfortable with silence within groups especially if you are the “leader” or “facilitator”.
6 October 2005
The perils of “evidence-based”
Ben Goldacre has some interesting thoughts about what gets in the way of medicine being truly “evidence based”. Much the same would apply outside medicine. There are so many places
7 February 2011
Thoughts on contact
I love the wiki for the Reboot conference. Lots of simple features to engage and connect flesh out ideas and get involved with the content in advance of the event
13 May 2007
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