Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Share Post
More Posts
Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Blogging for Ourhouse
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
Keeping up with Tony Goodson
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
The power of community
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
More Updates
Reverb10
This is probably going to be a mistake. I’ve just read that my friends Viv and Patti have signed up for Reverb10. It’s a challenge to express online a response
2 December 2010
In search of mediocrity
When I was finishing at Oxford my annoyingly self-confident peers were pretending to agonise. Should they work as monstrously overpaid consultants, or… monstrously overpaid bankers? Those whose greed inspired them
29 March 2012
Nested tensions
Penny Walker describes the challenge of holding space for collaboration. I like her description of the “nested tensions” where hierarchy meets volunteerism: There is pressure – from managers who don’t
10 October 2011
links for 2010-11-23
Viv McWaters – You wouldn’t paint by numbers so why would you want to facilitate by numbers? Yeah.
23 November 2010
Showing Slide 1 of 17