August 27, 2004

Printed Pringles

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Printed Pringles

In case you know a child who’s not getting enough marketing messages these days here’s the latest. Printed Pringles. Procter & Gamble are putting Junior Trivial Pursuit questions on the crisps.

“Pringles is the leader and founder of the stacked crisp category and now we’re taking it to a whole new level ” said Jamie Egasti Vice President of Procter & Gamble’s North America Snacks Division. “With the introduction of Pringles Prints, we have developed a new way to delight consumers by adding fun and excitement to one of kids’ favorite lunchtime snacks while delivering incremental volume growth for our customers.”

Thanks to Junk Food News for this exciting update, and to Bernie deKoven for knowing there is such a thing as Junk Food News.

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Printed Pringles

Johnnie Moore

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