The Christchurch Weekend Press has a good article by motorbiking fund manager Gareth Morgan. Here’s an online copy from Gareth’s own site: Corporates and their
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’ve just posted an article at the Applied Improv website: Stories that Inspire Action. The picture here is taken from it produced by the exasperatingly talented Gary Hirsch of On
JP has a good post about how Open Source makes you responsible. He quotes Chuq van Rospach thus: Open source requires you as a manager of IT, or as a
This image on the Delta7 blog made me laugh in recognition (as do many of the pictures there).
Reflections on the power of rehearsal, from a master performer
