November 28, 2004

Co-creating value

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Collaboration
Co-creating value

Good to see my friend Alan Moore on his soapbox: Co-creating experiences, co-creating value

So what are you going to do as a business or a brand, run out your 30 second TV commercial and hope for the best? Or are you going to roll your sleeves and really think about how your are going to engage your customers and stakeholders, how you are going to co-create VALUE, facilitate greater more valuable experiences, become the conduit to communities who are passionate about whatever floats their boat.

Alan references Customer Made, a newsletter highlighting ways companies are recruiting stakeholders as co-creators.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Beyond marshmallow motorbikes

Improv can still be powerful when it’s mundane

Unhurried marketing

I’m experimenting with marketing less and listening more

Fierce collaboration

Finding space for stronger feelings in collaboration

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

The joy of conversation

I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Thoughts for the day

These came to be via Tony Quinlan from Terry Tillman at 227company. “You can discover more about a person in an hour of play than in a year of conversation.”

23 December 2003

Knowing the Psalm

Here’s a great story from Terry Pearce’s Leading out Loud. Actor Charles Laughton was attending a large family Christmas party. The host asks each guest in turn to recite a

17 January 2005

Propositioning

Pushing ideas especially big ideas, is a high-status play. It sounds more important and macho than worrying about fluffy icky things like relationships. I am sitting writing this in an

5 October 2012

Cyworld

Alan Moore has a good post of an interview analysing the success of social network Cyworld in Korea. I was particularly interested in the business model which is not advertising-based,

Co-creating value

Johnnie Moore

Share Post

More Posts

More Updates