The LA Times reports that “With DVR use expected to grow tenfold over the next five years, the devices are threatening to bring the $60-billion-a-year TV advertising business to its knees.” Hat tip: Alan Moore.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
The Fertile Unknown: A Simpler Way Revisited A nice short version of Meg Wheatley Freedom In the Cloud Eben Moglen talks about the threats to our freedom posed by cloud
Rob at Business Pundit points to a Forbe’s article The Slipper Solution Pick up the phone to book a flight with JetBlue and you might reach Margo Canaan at her
I would like to propose an International No Flip Chart Week. During this period no one will leap up in the middle of meetings and attempt to capture what’s being
May Day in Albion: will future historians declare the 2010 election for social media and the people? | Open (minds finds, conversations)… Antony Mayfield suggests that social media is profoundly
