I suspect a lot of sponsorship and Corporate Social Responsibility activity is a distraction for organisations that need to do better at getting the basics right. I’ve blogged a rant on this over at Corante’s Brandshift blog.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Adrian is continuing a stream of interesting posts at 173drurylane.com. I need to start writing some more stuff there too. I like the way our little experiment is going… I
The next We can’t go on meeting like this will be on October 6th, 6pm to 8.30pm. At our first event Oli Barrett said this presented the challenge of the
Alek Kjerulf writes about business culture. A Dutch sociologist asseses several factors including something called a Power Distance Index (how hierarchical) and Uncertainty Avoidance Index (how scared of ambiguity). The
Another day another reflections video. This one is about why I love Monty Python and how I think it connects to working with people. There will be more to follow.
