Liam Mulhall of Blowfly Beer is in London next week. Liam used to work in tech and wondered if he could apply some of the magic of the Open Source movement to… brewing beer. He seems to have succeeded as Blowfly is now planning its IPO.
James Cherkoff and I are having dinner with Liam around 7pm on Tuesday 24th. If you’d like to join us, email me or post a comment below. I’m calling this a Geek-style dinner cos it’s like Geek Dinners but not on a techie subject.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I wrote about Howard Mann’s ebook the other day and said I liked his “pay fast get paid faster” idea. He’s now posted a few tips to help with the
Here’s a great story from Terry Pearce’s Leading out Loud. Actor Charles Laughton was attending a large family Christmas party. The host asks each guest in turn to recite a
A couple of days ago I blogged about two posts by Sean Howard and Piers Fawkes. They seemed to have a common thread of dissatisfaction with business-as-usual (in stakeholder research
Video 17: Tantrum – a creative innovation exercise | Langmaid Practice Too often organsiations try to do creativity as if it's all about being "positive". Engaging the shadow feels scary
