I like Mike Wagner‘s argument for dropping the metaphor of family when talking about organisations. Money quote:
You’re not Moses and employees are not your people.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
In One Man Against Wall St, Simon Johnson introduces us to Jeff Connaughton. He’s a Wall Street pro who now spends his time debunking the arguments for big-is-best megabanks. It
Another terrific RSA video: Dan Pink on what really motivates us. (I blogged more on this here.) This is the tip of an iceberg of evidence… so you have to
On 14 September I’ll be facilitating the Bricking It conference, sponsored by Channel 4 and CFE. You’ll find more details at the site but this is the theme in a
Several bloggers are talking about Focus today. And Elevator Pitches. Sometimes focus is good, but there’s a lot to be said for peripheral vision. This entry explores that idea with a lot of references to other folks. And concludes the answer is proably
: Yes, And
