After my previous posts on BzzAgents I was interested to see more evidence of efforts to create word-of-mouth marketing in posts from Neil Turner and Dan Gilmour. They’re both a bit wary of it.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
A few ideas about fear from Viv‘s and my book, Nothing is Written: “Few things can bond a group of people like shared peril. If the group comes together in
Rob Paterson writes I want to go back to the best of work and to the best of university. Sounds like a plan.
Since 2014 I have run over a hundred Unhurried Conversations. These use a simple talking-piece process to allow participants to take turns to speak without being interrupted. I run them
