As if the world needs to hear more from me… I’m pleased to say I’m one of the four bloggers at Corante’s latest BrandShift. I feel like I’m in some classy company there. My opening thought was to challenge marketers to move from being spectators to players.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The trial of Lady Chatterley's Lover | Books | The Guardian Geoffrey Robertson looks back on the famous trial of 1960. The Britain he depicts is an unattractive place, ruled
BenettonTalk Benetton blogs… spotted by David Weinberger (tags: blogging branding participation) —–
Ton's Interdependent Thoughts: Working On Stuff That Matters – WSTM Hmm there's a bit of a theme to today's links eh? The Hard Part is Finding People Who Care «
So on Monday I helped to host We Can’t Go On Meeting Like This. It was a little experiment in creating a different kind of evening meeting. A little over
