Ok, James and I have now got a website – opensaucelive.com for our Open Sauce Workshops. And a couple of early bookings for the first one.
James has just published a great Open Source Marketing manifesto at Change This. A really good primer.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Following up on WH Auden here’s R D Laing: “The range of what we think and do is limited by what we fail to notice. And because we fail to
May I share an abiding frustration of mine with you? Thank you so much. The question “What is your process?” is becoming the bane of my life. Yet the received
My friend Antony Quinn and I are running our Difficult Conversations workshop again in Cambridge. We really enjoyed the one we did in December so we are rinsing-and-repeating. It’s on
Chris Corrigan has a great post about strategic planning. Most of the small non-profits I work with seem to think it’s wise to use mainstream business strategic planning frameworks to
