Well, I’ve laid off Lovemarks for a few weeks now so it’s good to see Hugh at Gaping Void taking up the cudgels.
Advice to marketeers: Stop worrying whether people you don’t know love your brand or not. Stop worrying if your brand conforms to an ideal in a business/marketing book written by a clever guy you’ve never met. Worry instead about how much you and the people you know, love and respect love it. I mean REALLY love it. Be brutally honest.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
There’s an interesting discussion on Roland’s post about avoiding boredom at innovation conferences. In a comment Roland suggests thinking of innovation as a process “that helps knit the organisation together
BuzzMachine » Congratulations, Rocketboom Jeff Jarvis says “Big advertisers and big agencies are chickenshit. They need to grow some balls or else they’ll find new competitors running circles around them”
After my recent post about Iomart a friend has emailed me. He was a happy client of Easyspace until they were taken over by Iomart last year. And recommends these
"The Royal Wedding and Intellectual Property Conference" (pdf) In a hundred years I hope people will look back at things like this with incredulous amusement. Like we look back on
