Well, I’ve laid off Lovemarks for a few weeks now so it’s good to see Hugh at Gaping Void taking up the cudgels.
Advice to marketeers: Stop worrying whether people you don’t know love your brand or not. Stop worrying if your brand conforms to an ideal in a business/marketing book written by a clever guy you’ve never met. Worry instead about how much you and the people you know, love and respect love it. I mean REALLY love it. Be brutally honest.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Earl Mardle riffs on Clay Shirky prompted by my earlier link. Earl is vindaloo to my korma. I think he may be right.
Dave Pollard has a thoughtful and somewhat critical post about Open Space. I see that Jack Martin Leith has offered a few thoughts in response. First off declaring my baggage
Nick Wreden in his FusionBrand blog reports on an ANA survey on perceptions of marketing. In some ways, it’s a familar story Despite its importance marketing is not getting the
Matt Moore has posted a short and succinct paper about approaches to wicked problems. In my experience, lots of these problems get treated as if they are merely complicated and
